Top 5 Beauty Retail Apps in Sweden: Q4 2024 Performance

In the fourth quarter of 2024, the top beauty retail apps in Sweden displayed varied performance trends across downloads and active users. Here's a breakdown of the key metrics for each application based on data from Sensor Tower.

Lyko saw an interesting pattern in weekly downloads, starting at around 4.6K and peaking at 8K in late November. The app maintained a strong presence with weekly active users increasing steadily from 63.7K to approximately 68.6K by the end of December.

SEPHORA - Maquillage, Parfum experienced fluctuating downloads, beginning at 2.5K and climbing to over 3K in late November. Active users showed a slight dip early in the quarter but rebounded to reach 40.3K in late December.

Rituals Home & Body Cosmetics had a decline in downloads, starting at 2.5K and dropping to 1.2K by mid-December, before a slight recovery. The app's active users followed a similar pattern, decreasing from 7.9K to about 6.5K, with a notable spike to 7.3K just before Christmas.

Lush Fresh Handmade Cosmetics maintained low download numbers, averaging just a few hundred weekly. However, active users peaked at 579 in late November, before settling around 472 by the end of the year.

Finally, Dermosil showed modest download figures, ranging from 83 to 225 throughout the quarter. Despite the lower numbers, the app maintains a niche user base.

For more detailed insights and data, visit Sensor Tower's platform.